One of the under utilized pieces of the Internet is Video.  Currently there are estimates that there are 13 + hours of video being loaded up each minute on Youtube Videos.  One way to take advantage of video is to write a video script that talks about pain, problem solution and call to action.  Keep it short and to the point.

Second the video needs to be tagged correctly.  I.e. 24 Hour Emergency  Plumbing of Englewood, NJ.  Using the keyword phrase that someone is searching on i.e. 24 Hour Emergency Plumbing plus the geo target i.e. Englewood, NJ is what helps in getting the video to be found in the local area.

Now the trick is to really get this video distributed.  You can go to the major places like YouTube Videos, MySpace but there are literally hundreds of other places to get the video distributed.  The problem is you have to set up profiles for each social media and video distribution site, then upload the videos.  The problem is that this takes sweat equity and a lot of time.

The other problem is you want to track how these videos are doing,  how many views, how many incoming calls, how many web site page loads etc.  If you know you can deliver to a local client a quality product or service this is an investment or a path definitely worth looking into.  Think of it as your own DRTV online channel.

Check out the Direct Response Television Advertising Agency in Boston Massachusetts for some price quotes and some timelines in getting this service done for you.  Do a search for your keyword phrase i.e. 24 Hour Emergency Plumbing in Englewood, NJ and see if any videos come up in your search results.  If they don’t then you stand a great chance of making that happen for your business.  Here is a search for “Big Fish”.

Jim Peake can be found a Twitter @JimPeake