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Originally posted 2009-09-08 01:06:09. Republished by Blog Post Promoter Twitter is a great tool that small business owners can use to reach their existing and potential  customers. Using Twitter they can connect with a great number of people, grow their business network, and create brand awareness by interacting with customers through this highly effective communication channel. Twitter allows businesses owners to market their companies and gain the publicity they seek. If you do everything right, popularity of your business will increase and so will the sales and profit. Read more »
Originally posted 2009-08-25 15:35:47. Republished by Blog Post Promoter Business owners are constantly looking to find new ways to get the word out to the customers. Online awareness can be very helpful for bringing in business, and blogging is one of the most effective online marketing tools available. Benefits of blogging are numerous; it is a great way to communicate with customers, share expertise and knowledge, and generate more web traffic. If you are new to the world of blogging, here are some useful tips that can turn your blog into a highly effective marketing tool. Read more » Last week we spoke about the basics of your P.R. plan and P.R. organization. Now we will focus more on other aspects of a challenge called Public Relations. Public Relations may seem as a very complicated and demanding aspect of any business, especially the small one. Professional P.R. approach includes community participation, public speaking and articles published, contact with media and local reporters, your communication with your audience and presenting the right message to them. If we want to make this definition more concise, we would say that P.R. campaign is concentrated on the relationship between your business and its public. And what is it that can help you make the right impression and take care of the future of your business? Read more »
Originally posted 2009-08-27 11:09:27. Republished by Blog Post Promoter Public relations are very important aspect of every business.
Don’t think this way. Public Relations, Press Releases and well designed PR plan can and will make a difference to your business success. Energy, time and money invested in this will certainly not be wasted. As you probably already know, when starting or reorganizing a business, the first thing to do is to make a good business plan. If you have already accepted this concept, then you have a valuable habits of good organization and realistic analysis in running a business. Read more » Technical Differences between Internet and Enterprise Search We’ll first focus on the “easier” technical differences. We’ve broken them into “User Experience” at the high and low level, and a section on data and spidering issues. User Experience: High Level The way users interact with a corporate search engine may be quite different than the casual use of Yahoo and Google on the web. Single Shot Relevancy – Over-Reliance in Both Markets Long time readers will recall that we’ve warned before that an over-reliance on “relevance” can belie a flawed usage assumption, that ANY engine can find the “correct” answer for the typical 1 or 2 word search. On the Internet, when I type “bush”, how could the system know with certainly whether I’m referring to President George Bush, junior or senior, or the Australian outback, or one of the many beers or musical groups with “bush” in their name (with or without that exact spelling), or perhaps a shrub to plant in the yard. In the enterprise, terms like “resource” or “schedule” are similarly ambiguous. Ironically, this first issue is something public and private engines often have in common. Which leads us to…. One marketing tool for small business owners that does not require big investment and can help the growth of business is coupon marketing. Coupons are very efficient small business marketing tools that motivate your prospective and current customers to buy your products or use services your business has to offer. Read more » Originally posted 2009-06-16 03:21:34. Republished by Blog Post Promoter Bizcloud as part of its partnership with New Idea Engineering (NIE) will be featuring enterprise search and content management strategy under our technology blog. As Bizcloud is in process of greatly improving the user search experience we wanted to share the best industry expert advice on this topic. We have invited the team at New Idea Engineering to share valuable insight on search with our business community. As always it is through participation and questions that meaningful partnerships and opportunities develop. We will deliver on a engaging conversation around enterprise search technology with you and look forward to your feedback. Documents vs. DataModern search engines employ “fulltext” search, looking for specific search terms in relatively unstructured text. The unstructured nature of the data is the key; it was assumed that most content would be composed of paragraphs of text, with very little formal structure, verses the more traditional fields in a database, with their more rigid INT, DATE and CHAR datatypes. About the only assumption made about a document’s “structure” was that it would probably have a Title of some sort. References to specific numbers, colors or geographic locations may be blindly treated the same as every other word in the document. (See also Entity Extraction.) Hopefully, if a term appears in the title, it will be given a bit more weight, but that’s about it in the basic world of documents. |
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