By Marley With the economy struggling to bounce back, small and medium businesses are trying to cut costs in order to survive and to be able to develop. There are many ways to cut costs and many aspects of saving the business’ money. By adopting ecological business values you could reduce your business expenses. Additionally, this could be a good marketing move. Green economy is becoming an objective of most developed countries and, with Earth Day celebrations taking place all around the world, the number of eco-friendly businesses is growing and they are becoming more and more accepted. Read more » If your business has an online presence, then you must know how important it is to have a lot of quality traffic driven to your website. One way to accomplish that is to get your site ranked high on the search engines. Your website’s high ranking in the search results can be vital to the success of your online venture. Most Internet users find websites through search engines and Search Engine Optimization (SEO) plays an important part in helping potential customers locate your website. Today, there are many Internet marketing companies offering SEO services to website owners, but the prices for this type of services are often high. The alternative to spending money with SEO companies is spending some time to do it yourself. There are hundreds of SEO techniques and tricks that professionals use in order to achieve high ranking for their clients’ websites, but the truth is that the most effective and most used techniques are at the same time very easy to perform. Read more » By Marley Each business is based on its main values, objectives and purposes. These premises vary depending on type of business field, business organization and business finances. There are many factors which are important for one company’s success: customers, location, organization, marketing, the quality of its services and products, financial side… It is good to keep all these factors under control, by investing time, staff and money in each of them. It is a well known road to success. However, this is an individual issue and each kind of company has its priorities. In the end, not all enterprises have the same needs, for example, for some companies relationship with customers is crucial, while others can’t survive without a proper marketing strategy. Read more » Companies are increasingly realizing that they can get a significant number of targeted prospects on their web sites through search engines and usually at much lower cost than by using traditional marketing methods. Performing a proper keyword research is a basis of a successful search engine marketing campaign, but determining and optimizing the right set of keywords for your business can be very challenging. Narrowing down a large number of search phrases that your customers might use to the most relevant, and adding multiple variations, plurals, or misspellings of those phrases are the main techniques in keyword research. Here are some tips that might be of help to you when searching for the right set of keywords for your company: Read more » Email marketing is one of the most powerful ways to communicate your commercial message to your customers, and its popularity among SMBs is due to the fact that it is also very cost-effective and easy to set up. Email marketing is used by companies for delivering messages with different objectives, from building customer loyalty to acquiring new customers through provoking interest in their products/services. In order for your email campaigns to be effective, you have to carefully plan them to make them relevant and properly targeted. Read more » The signs of an economic recovery may be in a far distant future, but you could never tell that if you looked at Bizcloud traffic patterns. Recently I was asked by the investor community about Bizcloud traffic growth. To be honest, I was not on top of it as I should have been. We have been concentrated on providing for the needs of small and medium business owners, and looking at statistics and numbers was not our focus. After seeing our traffic analytics, I wanted to inform everyone about it. I wanted to share our success with you and thank our readers and ever growing user community for continuing to return back to bizcloud.net
As a private company we do not share the exact number of visitors or our statistics. The following is simply a chart of our traffic growth over time. This reflects a total number of users, not any specific cherry picked section of users  Bizcloud traffic growth Read more » By Jovana  The content marketing is incredibly present in business world. It is used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. Nevertheless, it is also developed and executed by small businesses and one-man shops around the globe. So if you are part of the small business, you might want to consider using this strategy to promote the services and products you offer and to attract costumers. Another good side of content marketing is that this is actually very logical and easy approach. It will just take a bit of your time and thinking, until you create the idea which is the basis of your business. Read more »
By Jovana  The term Intellectual Property or the acronym IP means (and provides) protection for creations of the mind. More specifically, they grant the creators/owners exclusive rights to these creations.
IP is divided into two categories: artistic and industrial.
• Artistic Intellectual Property rights are protected by Copyrights. • Industrial Intellectual Property rights are protected by Patents and Trademarks. General opinion and first thought that comes to a mind when it’s about IP are artistic works, scientific patents and similar. That’s a big mistake. Your Intellectual Property are all information, resorts you have used and productsof your work.  We are talking about customer lists, business processes, publications, trademarks, etc during and after your employment with the company. These items are considered Intellectual Property and proprietary information. Read more »  Ask any CEO what is the most important job in the organization and they will respond by saying it is sales. Sales and marketing are responsible for not only bringing revenue to the company but good sales folks drive product innovation that helps create the next generation of go to market strategy and products. Read more »
Twitter is a great tool that small business owners can use to reach their existing and potential  customers. Using Twitter they can connect with a great number of people, grow their business network, and create brand awareness by interacting with customers through this highly effective communication channel. Twitter allows businesses owners to market their companies and gain the publicity they seek. If you do everything right, popularity of your business will increase and so will the sales and profit. Read more » |  |
