By Marley With the economy struggling to bounce back, small and medium businesses are trying to cut costs in order to survive and to be able to develop. There are many ways to cut costs and many aspects of saving the business’ money. By adopting ecological business values you could reduce your business expenses. Additionally, this could be a good marketing move. Green economy is becoming an objective of most developed countries and, with Earth Day celebrations taking place all around the world, the number of eco-friendly businesses is growing and they are becoming more and more accepted. Read more » Many years ago when I started my career in sales, I was working in Account Development for Bay Networks and few other companies in the Silicon Valley. The first few months I was given the Tennessee, Kentucky and Alabama as my sales territory. Nothing like going to bed at nine at night so I can be at work and start cold calling at five in the morning. Working in inside sales was something like paying my tuition for learning the basic of sales. I have learned many valuable skills that I could never gain if I was just thrown in to the field. The good thing about inside sales is that you have the entire resources of the company to assist you in making your efforts successful. From managers, mentors, engineers and executives to marketing, it is all accessible for your sales efforts. Read more » By Jovana  The content marketing is incredibly present in business world. It is used by some of the greatest marketing organizations in the world, including P&G, Microsoft and Cisco Systems. Nevertheless, it is also developed and executed by small businesses and one-man shops around the globe. So if you are part of the small business, you might want to consider using this strategy to promote the services and products you offer and to attract costumers. Another good side of content marketing is that this is actually very logical and easy approach. It will just take a bit of your time and thinking, until you create the idea which is the basis of your business. Read more »
By Jovana  The term Intellectual Property or the acronym IP means (and provides) protection for creations of the mind. More specifically, they grant the creators/owners exclusive rights to these creations.
IP is divided into two categories: artistic and industrial.
• Artistic Intellectual Property rights are protected by Copyrights. • Industrial Intellectual Property rights are protected by Patents and Trademarks. General opinion and first thought that comes to a mind when it’s about IP are artistic works, scientific patents and similar. That’s a big mistake. Your Intellectual Property are all information, resorts you have used and productsof your work.  We are talking about customer lists, business processes, publications, trademarks, etc during and after your employment with the company. These items are considered Intellectual Property and proprietary information. Read more »  Ask any CEO what is the most important job in the organization and they will respond by saying it is sales. Sales and marketing are responsible for not only bringing revenue to the company but good sales folks drive product innovation that helps create the next generation of go to market strategy and products. Read more »
Last week, the Obama administration said it would try to make it easier for borrowers to apply for SBA loans, and for lenders to make the loans, which are guaranteed in part by the government. Read more » There are several strategies to build a better company and increase its value. The overall value of a business is generally determined as a function of your earning and financial position and the inherent strength of your business. It is a common issue that two businesses with similar financial profiles are for sale on a different value just because of their off balance sheet items. Following are the core principals that separate good business from industry leaders. - Build a deep management team
Successful companies have a good senior management team, but some others just hire one person capable of making critical decisions, putting their business in danger. If your company can not function properly without your daily supervision, then you need to hire and develop talent for the future of your business. Read more » By Jovana Last week we spoke about the basics of your P.R. plan and P.R. organization. Now we will focus more on other aspects of a challenge called Public Relations. Public Relations may seem as a very complicated and demanding aspect of any business, especially the small one. Professional P.R. approach includes community participation, public speaking and articles published, contact with media and local reporters, your communication with your audience and presenting the right message to them. If we want to make this definition more concise, we would say that P.R. campaign is concentrated on the relationship between your business and its public. And what is it that can help you make the right impression and take care of the future of your business? Read more » Assuming you have done your research and discovered that the suspect may have a need for your product or service, how do you get past the admin? Most sales reps treat the art of selling like fishing with a single rod, they make contact with the most senior person in the organization and start pitching the products. They treat the poor executive assistants unprofessionally instead of trying to make friends with the gate keepers. Read more » By Jovana 
Photo by yattaIf you are currently in the process of planning to start your own business, the first important thing you should keep in mind is a business plan. Each year, because of a variety of reasons a large number of individuals plan to start a business. Yet despite the desire and motivation to run their own business, many don’t get off the starting blocks. One of the reasons for the inability to get a business off the ground is the lack of a clear thought process – the task appears so daunting that the idea quickly fades away. One tried and tested method for developing ideas into action is to write a business plan. Business plan will serve as a stepping-stone of your business success. Whilst it may come in different formats you will find that all business plans have the same aim and that is to give a clear idea and direction as to exactly what your business is or will be.
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